In recent years, the UK telecom industry has witnessed a significant consolidation of power, with BT’s acquisition of EE being one of the most notable moves in the sector. However, this merger, which was supposed to bring efficiencies and better services to customers, has had the opposite effect.
Complaints against EE have surged since the integration with
BT, leaving many customers frustrated and disillusioned. But, as we’ll explore in this blog post, this surge in complaints is not all that surprising when considering the broader context of corporate mergers, customer service issues, and the natural growing pains of integration.